New Product Development Manager

About Our Company

ANDROS Vietnam is an entity of ANDROS, a leading food group from France, with its reputation built over more than 100 years of expertise in fruit processing, dairy products, frozen desserts, and confectionery. ANDROS Vietnam specializes in the primary processing of locally sourced tropical fruits. With a passion for quality and decades of jam-making expertise, we’ve expanded to offer a full range of finished products for food & beverage professionals — all backed by French know-how. We’re here to share the best of our fruits and inspire your creativity. Our brands in Vietnam include: ANDROS, ANDROS Professional, Bonne Maman, Fruit Me Up,…

About the Role:

As New Product Development Manager – Fruit Me Up, you will play a critical role in shaping the future growth of the brand. This role is responsible to help conceptualize and independently execute plans to deliver the short term and long-term business objectives of Andros brand products for retail, GT & E-Com channels. The candidate is required to perform a range of activities, namely, developing and maintaining a new product pipeline, overseeing product development and design, launching new products, leading market research, advertising development, pricing strategies and monitoring sales performance.

What will you do?

• Responsible to conceptualize and execute the product development for Andros’ retail products.
• Monitor, analyze, and evaluate market trends, consumer’s / customer’s behaviors, and competitor’s activities to identify new opportunities for the brands, consumer needs and extension of the product range.
• Organize market research (concept screening, focus group, product testing…).
• Monitor, analyze, and evaluate brand tracking performance and customer and consumer feedback to ensure that the marketing mix is aligned to meet changing customer / consumer needs.
• Monitor new product development process & retro planning of all product development.
• Follow-up and coordinate with different departments on launching of Andros’ new & customized products (including sales, purchasing, production, quality, supply chain, accounting, marketing teams…).
• Organizing and participating in tasting sessions, product surveys and approval of Andros products.
• Work closely with the sales team to initiate, plan and oversee implementation of local initiatives to drive volume growth.
• Coordinate sample ordering and receiving.
• Effectively manage & communicate with external agencies, suppliers.
• Development of packaging with designers or agencies (brief, concept, labelling, regulations…).
• Organizing training sessions, and preparing presentation, sales discussions, announcements…